Annotation 3-4 (69-70) – 2022

Borovskikh Olga Nikolaevna,

Candidate of Economic Sciences, Associate Professor

Department of Economics and Entrepreneurship in Construction

Kazan State University of Architecture and Civil Engineering.

Russia, Kazan

E-mail: olga_bor_76@mail.ru

Evstafieva Alsu Khusainovna,

Candidate of Economic Sciences, Associate Professor

Department of Economics and Entrepreneurship in Construction

Kazan State University of Architecture and Civil Engineering.

Russia, Kazan

E-mail: evalsu@yandex.ru

INNOVATIVE POTENTIAL OF THE TATARSTAN REPUBLIC:

FORMATION AND EVALUATION

The innovative potential of the region is a quantitative indicator of information support and economic resources that accumulate in the process of working on scientific and technical support, design development and the creation of completely new equipment and technology, which will subsequently be successfully introduced into various types of production, in order to ensure the maximum a comfortable climate for the successful development of the region.

The authors of the article assessed the innovative potential and identified the main factors characterizing the level of innovative development of the Republic of Tatarstan.

Key words: region, potential, innovation, assessment, approach, development.

Glazkova Valeria Viktorovna,

Candidate of Economic Sciences

Associate Professor of the Department of Management and Innovation,

National Research Moscow State University of Civil Engineering.

Russia, Moscow

E-mail: leram86@mail.ru

INNOVATIVE POTENTIAL AND ITS IMPORTANCE IN THE INNOVATIVE DEVELOPMENT OF UNIFIED HEAT SUPPLY ORGANIZATIONS

The most important condition for the active innovation activity and innovative development of an economic entity is the presence of a high innovative potential and its effective use. It is advisable to use appropriate management influences for this purpose only based on the results of an assessment of the innovative potential of the organization. The results of the analysis of the approaches existing in the economic literature to the definition of the innovative potential of the organization showed the lack of consensus on this issue, and therefore in this study an attempt is made to form an approach to the assessment of the innovative potential of the object of research – unified heat supply organizations acting as a single center of responsibility for modernization, technical re-equipment and innovative development of heat supply in the assigned territory. The purpose of the article is to form a model for assessing the innovative potential of unified heat supply organizations. In order to achieve this goal, the task of considering approaches to the concept of innovative potential of an organization was solved, which resulted in the author's position on this issue, and a critical analysis of a number of existing methods in the economic literature for assessing the innovative potential of an organization was carried out in order to identify the most appropriate elements of the considered methods for determining the innovative potential of unified heat supply organizations.

Keywords: innovations, innovative development, innovative potential, innovative activity, heat supply, unified heat supply organizations, innovative potential of unified heat supply organizations.

Glazkova Valeria Viktorovna,

Candidate of Economic Sciences

Associate Professor of the Department of Management and Innovation,

National Research Moscow State University of Civil Engineering.

Russia, Moscow

E-mail: leram86@mail.ru

ASSESSMENT OF THE INNOVATION CLIMATE OF UNIFIED HEAT SUPPLY ORGANIZATIONS

A favorable innovation climate is one of the most important components contributing to the innovative development of the organization. In the context of the object of this study – unified heat supply organizations - the article formulates and substantiates the factors of innovative macroclimate and microclimate of the organizations under consideration. The purpose of the article is to develop an approach to assessing the innovation climate of unified heat supply organizations, including both quantitative and qualitative assessment, which will determine the nature and state of individual factors of the innovation climate in order to further apply managerial influence to achieve the necessary state. To achieve this goal, a model for assessing the innovation climate of unified heat supply organizations has been formed, and a list of quantitative and qualitative indicators of the innovation climate of unified heat supply organizations has been determined.

Keywords: innovations, innovative development, innovative potential, innovative activity, heat supply, unified heat supply organizations, innovative potential of unified heat supply organizations.

Kirillov Nikolay Nikolaevich,

Postgraduate,

ITMO National Research University.

Russia, Saint Petersburg

E-mail: kirillov295@gmail.com

KNOWLEDGE-INTENSIVE ORGANIZATIONS AS THE BASIS OF THE DOMESTIC INNOVATION INFRASTRUCTURE AND SCIENTIFIC AND TECHNOLOGICAL DEVELOPMENT OF RUSSIA

The article examines the issues of the state and trends in the development of innovative infrastructure in Russia at the present stage. The definition of the concept of "knowledge-intensive organization" as a subject of innovation infrastructure from the standpoint of the intellectual component of new technologies and products is given. The significance of the patent activity indicator for assessing the state of the economy and the place of Russia in the global volume of intellectual property objects registered in the country is investigated. The problems of patent activity of domestic high-tech organizations are identified and ways to solve these problems are proposed.

Keywords: knowledge-intensive organizations; innovative economy; trans.

Krasnyanskaya Olga Vladimirovna,

Candidate of Economic Sciences,

Associate Professor of the Department of Modern Management Technologies

Russian Technological University MIREA.

Russia, Moscow

E-mail: kep2006@mail.ru

ANALYSIS OF THE STATE OF ORGANIZATION OF SCIENTIFIC AND TECHNOLOGICAL DEVELOPMENT OF INDUSTRY IN RUSSIA AND ABROAD

The period of reforms is characterized by the rapid development of the practice of applying tools for intensifying the innovation process, which are typical for technologically advanced countries - the United States, Japan, the EU countries and the "Asian tigers". This includes the creation of venture funds and companies, and the organization of innovation clusters, and the development of diverse innovation infrastructure facilities (technoparks, technology villages; engineering centers, prototyping and industrial design centers, technology transfer, collective use, business incubators), and the use of various forms of organization research and development, mergers and acquisitions… A representative regulatory framework has been formed that defines the image of the modern organization of scientific and technological development in Russia.

Key words: scientific and technological development, innovation process of innovation, industrial enterprises, national innovation system (NIS).

Krasnyanskaya Olga Vladimirovna,

Candidate of Economic Sciences,

Associate Professor of the Department of Modern Management Technologies

Russian Technological University MIREA.

Russia, Moscow

E-mail: kep2006@mail.ru

Mandych Irina Alexandrovna,

Candidate of Economic Sciences, Associate Professor,

Associate Professor of the Department of Modern Management Technologies,

Institute of Management Technologies, MIREA – Russian Technological University.

Russia, Moscow

E-mail: iamandych@yandex.ru

STUDY OF THE GENERAL ECONOMIC SITUATION AFFECTING THE INNOVATIVE DEVELOPMENT OF INDUSTRY

This article explores the problems of innovative development of the domestic industry, which have been studied over the past seventy years. And despite the abundance of opinions and scientific recommendations on ways to improve the efficiency of innovation, intensify the innovation activity of industrial enterprises, despite the colossal work of federal executive bodies in the field of stimulating the development of new equipment, technologies, organizational solutions by enterprises, the results in this area are even compared with European countries are more than modest. That is, the mechanism that turns the search for innovations and their production development into a naturally flowing process demanded by all participants has not yet been debugged.

Key words: innovations, innovative development, innovative activity, global innovation index.

Krot Darya Ivanovna,

Postgraduate

Belarusian State University,

General accountant “TNG” LLC.

Belarus, Minsk

Е-mail: krotdarya@gmail.com

THE IMPACT OF DIGITAL DEVELOPMENT ON THE INNOVATION POTENTIAL

This article analyzes the impact of the development and introduction of digital technologies on the growth of innovation potential on the example of the Republic of Belarus. Approaches to the definition of innovation potential are considered and an indirect definition of innovation potential is proposed, taking into account the digital development of the country. Definitions of the concepts of "Digital services" and "Digital technologies" are given. Digital development indices (IDI, DESI, DEI, NRI, GCI, EGDI, WDCI) and the Global Innovation Index GII are also considered. The influence of digital technologies on problem areas is analyzed on the example of the Republic of Belarus and certain recommendations for the development of these areas are proposed. As a result, a significant impact of the development of digital technologies on the growth of innovation potential has been revealed.

Keywords: Innovation potential, digitalization, indices, sub-indices, innovative development, IDI, DESI, DEI, NRI, GCI, EGDI, WDCI, technologies, recommendations.

Litvin Irina Yurievna,

Candidate of Economic Sciences, Associate Professor,

Department of management and innovation of the Financial University

under the Government of the Russian Federation.

Russia, Moscow

E-mail: IYLitvin@fa.ru

DEVELOPMENT OF DIGITAL PLATFORMS AND ORGANIZATIONAL METHODS OF DIGITAL ENGINEERING IN THE RUSSIAN INDUSTRY

Digital technologies are changing the production landscape. The article explores the opportunities in the field of innovation and product development, and the new problems that arise in connection with this. As products become more complex and involve more software, new engineering capabilities are required. Manufacturing-focused technologies include product-based business models that change as services become the primary source of value. Product innovation has evolved from a closed loop to an open ecosystem requiring firms to explore different ways of collaborating, both internally and externally.

Key words: digital transformations, digital technologies, product innovations, engineering transformation, digital engineering.

Privalova Ekaterina Alekseevna,

Chief Specialist-Expert of the Department of Legal Expertise of the

Ministry of Internal Policy,

Development of Local Self-Government and Justice of the Republic of Mari El.

Russia, Yoshkar-Ola

E-mail: kate960809a@mail.ru

INVESTMENT ATTRACTIVENESS OF THE SPHERE OF TOURISM IN THE VOLGA FEDERAL DISTRICT

The article considers the investment attractiveness of the tourism sector in the Volga Federal District. The information base of the study was the theoretical work of Russian scientists and specialists in the field of tourism, as well as the statistical data of the Rating of the Event Potential of the Exhibition Research Center. Based on the information base of the study, an assessment was made of the development of the tourism sector in the regions of the Volga Federal District for 2017-2021. The study summarized the positive experience of improving the quality of tourism services in the regions of the Volga Federal District. It has been established that the tourism sector has a significant impact on the socio-economic development of the regions of the Volga Federal District, and also has a beneficial effect on the development of related sectors of the regional economy. In conclusion, a set of measures aimed at improving the quality of tourism services in the regions of the Volga Federal District is proposed.

Keywords: investment, tourist service, investment attractiveness, regional tourism, tourism potential of the region, event tourism.

Sidorova Elena Yuryevna,

Doctor of Economic Sciences, Professor,

National Research Technological University "MISIS".

Russia, Moscow

Е-mail: ejsidorova@yandex.ru

Pogodina Yulia Viktorovna,

Student

National Research Technological University "MISIS".

Russia, Moscow

Е-mail: yulya.pogodina.2109@mail.ru

INNOVATION POLICY OF NLMK: PROBLEMS AND AREAS OF IMPROVEMENT

Innovations, innovation activities are becoming more important for the successful financial and economic activities of enterprises. A well-designed innovation policy will lead to an increase in the efficiency of the enterprise and has a positive effect on its results. The article discusses the methodology for evaluating the effectiveness of innovation policy and evaluating investment projects on the example of the Novolipetsk Iron and Steel Works, whose activities are distinguished by the highest activity rates. An analysis of NLMK's innovative activity was carried out, a decrease in profit indicators, as well as indicators of innovative activity in recent years, was revealed, which indicates an insufficient use of the company's assets for the development of R&D. The necessity of developing measures to increase innovative activity in order to obtain additional profit is substantiated.

Keywords: innovation, innovation policy, innovation activity, environment, ecological and economic laboratory, proposed project, innovative project.

Azaryan Artur Armenovich,

Doctor of Economic Sciences, Associate Professor

Donetsk National University of Economics and Trade

named after Mikhail Tugan-Baranovsky.

DPR, Donetsk

E-mail: scorpion2019dn@gmail.ru

Perkov Alexander Vladimirovich,

Applicant

Donetsk National University of Economics and Trade

named after Mikhail Tugan-Baranovsky.

DPR, Donetsk

E-mail: perkov-a@mail.ru

MARKETING IN THE COMPUTER GAMES MARKET: TRANSFORMATIONAL PROCESSES IN THE CONTEXT OF STRUCTURAL CHANGES

The role of marketing in the computer games market is determined, taking into account the introduction of modern and digital technologies. The main factors that influenced the formation of transformational processes in marketing in the computer games market in the context of structural changes are formulated. The features of the functioning of the computer games market, based on the use of key elements of the promotion of gaming products to the market, are described.

Key words: computer games market, company website, blog, social media marketing, Twitter, press, letsplayers, influencers, ambassadors, PR agencies, gaming applications, digital distribution, digital distribution.

Antonov Vladimir Nikolaevich,

Candidate of Economic Sciences

Deputy Chairman Of the government of the

Donetsk People's Republic

Government Of the Donetsk People's Republic.

DPR, Donetsk

E-mail: importapk2020@gmail.com

MARKETING STRATEGIES FOR THE DISTRIBUTION OF GOODS IN THE CONTEXT OF THE DEVELOPMENT OF ENVIRONMENTAL MARKETING

The article reveals the features of the formation of the marketing environment as the basis or basis of the marketing strategy. The following are presented: the main differences between the ecological concept of marketing and the socio-ethical one; an architectural model of environmental marketing based on the ecosystem approach, aimed at minimizing and avoiding inefficient costs in the activities of enterprises, organizations and institutions. It is noted that when forming marketing strategies for the distribution of goods in the context of the development of environmental marketing, it is necessary to take into account the scientific and methodological features of the implementation of innovative IT solutions at all stages of digitalization of import substitution, as the basic direction for the development of territory marketing. Innovative digital solutions for the transformation of import substitution are presented as the main stages of digitalization and we list the modern types of digital solutions. It has been determined that when forming marketing strategies for the distribution of goods in the context of the development of environmental marketing, it is necessary to focus on the strategies of environmental marketing and choose the most effective one in different periods of development of territories.

Keywords: marketing strategies, distribution of goods, environmental marketing, digital solutions, digitalization of import substitution, marketing environment, marketing of territories, environmental advertising.

Biryukov Alexander Nikolaevich,

Candidate of Economic Sciences, Associate Professor,

Donetsk National University of Economics and Trade

named after Mikhail Tugan-Baranovsky.

DPR, Donetsk

E-mail: biryukov.aleksandr22@inbox.ru

MODELING OF TARGETING CONCEPTS IN THE SYSTEM OF POSITIONING AND MARKET PROMOTION OF TRADEMARKS

The author studied the features of targeting concepts modeling in the system of positioning and market promotion of trademarks in the conditions of structural changes in the market of goods and services. It has been determined that in order to increase the efficiency of positioning and market promotion of trademarks, brand recognition in the minds of potential customers and strengthen its position among existing ones, it is necessary to correctly develop the concept of positioning a particular product/service, assess its place on the market at the moment, determine what is desired in perspective position and develop a full-fledged positioning strategy, following which the company will be able to take the most advantageous positions. Targeting is considered as a way to implement the economic policy of the state or an individual enterprise, which is expressed in the choice of any economic "target" that needs to be influenced in order to achieve certain results, the set goal. It is indicated that physical models can be divided into four groups: target theory and its modifications, two-component models, dual action theory and its modifications, and some other probabilistic models. An algorithm for applying the STP model is presented in order to model the concepts of targeting in the positioning system and market promotion of trademarks in the context of structural changes in the market for goods and services.

Keywords: modeling, concept, targeting, positioning, segmentation, market promotion, trademarks, brand, target theory, two-component models, dual action theory.

Zakhmatov Dmitry Yurievich,

Candidate of Economic Sciences, Associate Professor

Higher School of Business of Kazan Federal University.

Russia, Kazan

Email: z_dmitry@bk.ru

INTERNATIONAL PRACTICES OF SUPPORTING THE PRINCIPLES OF SUSTAINABLE DEVELOPMENT AND MANAGEMENT OF ENVIRONMENTAL, SOCIAL AND CORPORATE GOVERNANCE RISKS

The article examines the foreign experience of implementing the principles of responsible investment and sustainable development. The practices and initiatives in the areas of charity support, development of environmental programs and alternative energy, social responsibility of business are analyzed. The conclusion is made about the expediency of taking into account international practice when planning domestic support for ESG principles.

Keywords: international experience of ESG, principles of sustainable development, principles of ESG, state support for sustainable development, environmental risks, social risks, financing of environmental projects, green economy, charity.

Ivanchenko Alexander Valerievich,

Candidate of Economic Sciences, Associate Professor,

Donetsk National University of Economics and Trade

named after Mikhail Tugan-Baranovsky.

DPR, Donetsk

E - mail: aleksandr.i@internet.ru

METHODS AND TECHNOLOGIES OF MARKETING RESEARCH OF THE POULTRY MEAT MARKET

At present, the issue of food security of the population is acute in Russia and in the world. It is becoming increasingly difficult for Russian poultry enterprises to maintain their positions in the poultry meat market. The study and use of marketing tools that allow you to explore the market for poultry products is becoming especially relevant. A significant impact on the efficiency of poultry enterprises is the choice of methods for obtaining and processing marketing information. The author found that conducting marketing research on the poultry products market using the above methods allows domestic producers of this type of product to become more competitive and more successfully resist the import expansion of poultry products to Russia, to outline the ways for the development of poultry farming in the future.

Key words: poultry meat market, marketing research, marketing research methods, technologies, market segment, food security, modeling method, cartographic, anthropology method, peer review method, cost analysis method, system analysis, network planning method.

Kuimov Vasily Vasilievich,

Doctor of Economic Sciences, Professor of the Department of Trade and Marketing,

Siberian Federal University.

Russia, Krasnoyarsk

E-mail: kuimov1945@mail.ru

Simonov Konstantin Vasilievich,

Doctor of Technical Sciences, Professor,

Leading Researcher at the Institute of Computational Modeling

of the Federal Research Center of the Siberian Branch of the Russian Academy of Sciences.

Russia, Krasnoyarsk

E-mail: simonovkv50@gmail.com

Shcherbenko Eva Vladislavovna,

Doctor of Economic Sciences, Professor of the Department of Trade and Marketing,

Siberian Federal University.

Russia, Krasnoyarsk;

Professor of the Department of State and Municipal Administration

of the Siberian Fire and Rescue Academy

of the State Fire Service of the Ministry of Emergency Situations of Russia.

Russia, Zheleznogorsk

E-mail: sherbenko.e@mail.ru

Yushkova Ludmila Valerievna,

Doctor of Economic Sciences, Professor of the Basic Department

"Higher School of Restaurant Management" Siberian Federal University.

Russia, Krasnoyarsk;

Professor of the Department of State and Municipal Administration

of the Siberian Fire and Rescue Academy of the State Fire Service

of the Ministry of Emergency Situations of Russia.

Russia, Zheleznogorsk

E-mail: Luda210173@mail.ru

INDUSTRIAL CLUSTERS OF THE ANGARO-YENISEI MACROREGION.

NEW STAGE OF DEVELOPMENT

Industrial clusters, as a new stage in the theory and practice of coordinated sectoral and territorial development, are increasingly finding their place in the socio-economic process of world development and in the new Russian economy. One of the projects of such development is the "Strategy for the development of the Angara-Yenisei macroregion". The article shows that the choice of a cluster approach to developing the potential of a macro-region reflects the new opportunities of Russian state bodies for the consolidated integrated development of a group of its constituent regions on a new network basis of their interactions. Based on modern theories and research results, assessments of readiness for new development formats are carried out, incl. shown: sufficient readiness of small and medium-sized businesses, business and social infrastructure, a weak degree of connection with science and education, and the involvement of authorities in the renewal processes, as well as the backlog of the legislative framework. Conclusions are drawn about the directions for improving the coordinated actions of stakeholders in the development processes of the macroregion for the transition to cluster formats of interaction. The research materials can be useful to regional and federal authorities coordinating industry, science, education, including those in the territories of new development.

Key words: industrial clusters, industry, business ecosystems, regions, development strategies, consolidated markets.

Nizhegorodtsev Robert Mikhailovich,

Doctor of Economic Sciences,

Laboratory chief at V.A. Trapeznikov Institute for Control Studies RAS.

Russia, Moscow

E-mail: bell44@rambler.ru

Rusyaeva Elena Yur’evna,

Candidate of Philosophy,

Senior Researcher at V.A. Trapeznikov Institute for Control Studies RAS.

Russia, Moscow

E-mail: 1779624@mail.ru, rusyaeva@ipu.ru

METHODOLOGICAL ASPECTS OF THE THEORY OF ACTIVE SYSTEMS

AND TRENDS IN THE DIGITALIZATION OF THE ECONOMY

Methodological aspects of the theory of active systems are discussed, the prerequisites for its emergence and development are revealed. The connection of the theory of active systems with the axiomatics of modern economics, including institutional economics, is considered. Special attention is paid to the modern digitalization of the economy and the role of management science in the theoretical understanding of this process.

Keywords: active systems, theory of active systems, digitalization, information technologies, decision-making, information asymmetry.

Olmezova Nadezhda Alexandrovna,

Candidate of Economic Sciences, Department of Marketing and Trade

Donetsk National University of Economics and Trade

named after Mikhail Tugan-Baranovsky

DPR, Donetsk

E-mail: savenko_nadezhda@mail.ru

INTERCEPTION OF ZONES OF EMOTIONAL AND RATIONAL PERCEPTION IN MARKETING WHEN SELECTING PRODUCTS FOR CHILDREN IN THE MARKET OF CHILDREN'S PRODUCTS

The article presents the results of a scientific study that consists in studying the current state of the children's goods market, considering the intersection of zones of emotional and rational perception in marketing when choosing a product for children in the children's goods market, strategic vectors for the development of the children's goods market, the introduction of modern and innovative promotion technologies in the children's goods market.

Keywords: intersection of zones, emotional perception, rational perception, marketing, children's goods market, marketing policy, promotion, online trading, product customization, marketing strategy, innovation, target markets, segments, marketing research.

Petukhov Nikolay Anatolievich,

Candidate of Economic Sciences, Senior Researcher,

Laboratory of Economic Dynamics and Innovation Management

Institute of Management Problems. V.A. Trapeznikov RAS.

Russia Moscow

E-mail: MTEK-01@mail.ru

IMPACT OF POINTS OF ECONOMIC GROWTH ON REGIONAL LABOR MARKETS

The article examines the impact of growth points on neighboring regions, including regional labor markets. As an example, the city of Moscow and the Moscow region are considered as a point of growth, and its influence on the regions of the Central Federal District. The influence of the regions adjacent to the Central Federal District on the regions that are part of the Central Federal District is also considered. The regions of the Central Federal District are grouped depending on the distance from the capital region, and for these groups the labor market of teachers, the impact of the proximity of the growth point on this labor market is estimated.

Key words: point of growth, general education, teacher labor market, need for teachers, gross regional product, average monthly salary, migration population growth.

Sosunova Liliana Alekseevna,

Doctor of Economic Sciences,

Professor, Samara State University of Economics

Russia, Samara

Moryakov Vladimir Glebovich,

Postgraduate

Samara State University of Economics

Russia, Samara

E-mail: moryakov.vg@pecom.ru

USING TRADE MARKETING METHODS TO INCREASE SALES EFFICIENCY ON THE EXAMPLE OF AN OPERATING PRODUCTION ENTERPRISE

The article evaluates the experience of applying trade marketing methods. The importance of trade marketing as a sales development tool is indicated. Importance of using trade marketing methods in modern market conditions in Russia. The author's understanding of the problems and prospects for the development of the processes of applying trade marketing methods to stimulate sales at manufacturing enterprises is proposed.

Keywords: trade marketing, manufacturing enterprises, economic crisis, sales promotion, sales efficiency.

Strelnikova Natalya Mikhailovna,

Candidate of Economic Sciences, Associate Professor,

Dean of the Faculty of Economics

Volga State University of Technology

Russia, Yoshkar-Ola

E-mail: kbua@inbox.ru

NATIONAL PROJECTS AS A FACTOR OF REGIONAL ECONOMIC DEVELOPMENT

The article analyzes the mechanism for managing the implementation of state programs within the framework of adopted national development projects. A historical background is given and an emphasis is placed on the strategic tasks of the spatial development of Russia and its regions, which make it possible to implement managerial mechanisms for the implementation of state programs in cooperation with all levels of state management of the economy.

Key words: national project, state program, regulatory and methodological support, principles, goals for the implementation of state programs.

Suvorova Alevtina Pavlovna,

Doctor of Economic Sciences,

Professor of the Department of Management and Business

Volga State University of Technology

Russia, Yoshkar-Ola

E-mail: saprof@mail.ru

Yurin Pavel Olegovich,

Postgraduate of the Department of Management and Business

Volga State University of Technology

Russia, Yoshkar-Ola

E-mail: uirin@mail.ru

TRANSFORMATION OF MODELS OF PRODUCTION ORGANIZATIONS TO THE CONDITIONS OF GLOBAL CHALLENGES

The article proposes the author's definition of the category "sustainable development" in relation to the organizational level. The necessity of transformation of production organization models aimed at preserving and developing its potential is substantiated. In the context of global challenges, the applicability of the concept of Global System Change, which is a three-level plan of systemic changes for business and societies, is considered. Based on a study of the practice of assessing the level of sustainable development, an analysis was made of the sustainable development goals of the environmental, social and economic systems of PJSC NK Rosneft and PJSC Segezha Group and diagnostics of the performance of these organizations in the context of implementing the provisions and principles of sustainable development. It was found that a universal system of evaluation indicators for making managerial decisions regarding the implementation of the sustainable development strategy has not yet been formed.

Key words: sustainable development, ecological-socio-economic system, assessment of the level of sustainable development, ESG - rating.

Surkova Victoria Valerievna,

Senior Lecturer

Department of Accounting, Analysis and Audit

Volgograd Institute of Management

Russian Academy of National Economy and

Public Administration under the President of the Russian Federation.

Russia, Volgograd

E-mail: vikusik_34@mail.ru

Smirnov Danil Vladimirovich,

Postgraduate

Kazan Cooperative Institute (branch)

Russian University of Cooperation.

Russia, Kazan

E-mail: danilsmirnov52@gmail.com

ECONOMETRIC ANALYSIS OF THE SITUATION OF THE SECTOR OF SMALL AND MEDIUM-SIZED BUSINESS STRUCTURES IN THE REGIONAL CONTEXT (ON THE EXAMPLE OF THE VOLGOGRAD REGION)

The paper analyzes the main indicators of activity and development of the sector of small and medium-sized businesses in the Volgograd region. Significant factors of influence on the business sector have been identified and selected. The result of the study was the development of a regression model of the dependence of the turnover of the subjects of this sphere on key factors.

Keywords: small and medium-sized entrepreneurship, region, impact factors, analysis, regression model.

Belova Marianna Tolevna,

Candidate of Economic Sciences, Associate Professor

Department of Banking and Monetary Regulation

Financial University under the Government of the Russian Federation

Russia, Moscow

E-mail: mtbelova@fa.ru

PRACTICAL ISSUES OF IMPROVING THE POLICY OF THE BANK OF RUSSIA IN THE FIELD OF PROTECTING THE RIGHTS OF CONSUMERS OF FINANCIAL SERVICES

In the context of falling global economic growth, stagnation in local economies, regardless of their level of development, increasing geopolitical tensions, high volatility in global financial markets and the development of multifactorial uncertainties, new challenges arise in the field of protecting the rights of consumers of financial services that require adequate response from financial market regulators.

Keywords: consumers of financial services, financial market, control measure, Bank of Russia, qualified investor, non-qualified investor.

Burkov Alexey Vladimirovich,

Doctor of Economic Sciences,

Professor of the Department of Applied Statistics and Digital Technologies

Mari State University

Russia, Yoshkar-Ola

E-mail: alexey.burkov@gmail.com

Kudryavtsev Konstantin Alexandrovich,

Doctor of Economic Sciences,

Professor of the Department of Agroengineering and Production Technology,

Processing of Agricultural Products

Mari State University;

Professor of the Department of Finance, Economics and Organization of Production

Volga State University of Technology

Russia, Yoshkar-Ola

E-mail: kudryvtsev_konst@mail.ru

CONTROL AND SUPERVISION MECHANISM FOR THE DEVELOPMENT OF THE REGIONAL ECONOMIC SYSTEM

The article discusses the state of the control and supervisory mechanism in Russia and its impact on the development of regional economic systems. The study shows the main directions of control and the dynamics of the number of inspections, reveals the main directions of its transformation, as well as the pros and cons of its influence on the development of regional economic systems.

Key words: control and supervisory authorities, regional economic system, checks, digital transformation.

Karataev Aleksey Sergeevich,

Doctor of Economic Sciences, Professor,

Head of the Department of Finance, Monetary Circulation and Credit

Surgut State University

Russia, Surgut

E-mail: karataev_as@surgu.ru

Shubina Oksana Arkadevna,

Postgraduate

Surgut State University

Russia, Surgut

E-mail: haritonchik1994@mail.ru

DEVELOPMENT OF SOFTPOS TECHNOLOGY IN RUSSIA

The banking sector is constantly improving the tools for implementing non-cash payments. The study of the application of SoftPOS directly affects the study of the problems of merchant acguiring. The article discusses the features, pros and cons of using SoftPOS technology. The authors analyzed the evolution, pros and cons of using SoftPOS technology in modern society.

Keywords: SoftPOS technology, contactless payments, merchant acguiring.

Kasaeva Tamara Vasilievna,

Candidate of Technical Sciences,

Associate Professor of Vitebsk State Technological University

Belarus, Vitebsk

E-mail: kasaevatv@mail.ru

Svanidze Natalia Nikolaevna,

Chief accountant of JSC "Vityaz"

Belarus, Vitebsk

E-mail: NataSwan75@yandex.by

DEVELOPMENT OF TECHNOLOGY FOR BUDGETING THE INVESTMENT ACTIVITY OF THE ORGANIZATION

An integral part of the financial and economic activities of any company is investment activity, which is one of the most important aspects of its functioning. The range of issues addressed by this type of functional management is extensive, since investment decisions are inextricably linked with all other activities of the organization and all stages of its life cycle, form its promising organizational structure and investment culture. The study substantiates one of the most important areas for improving the efficiency of managing the investment activity of an organization - setting up and implementing a system of management accounting and budgeting in order to structure and optimize the investment activity of a company. The budgeting technology proposed by the authors is presented in the form of regulations for the company's activities for planning, accounting and analyzing individual investment projects.

Key words: investment activity, budgeting, budgeting technology, investment project budget.

Kiyashchenko Tatyana Petrovna,

Surgut State University

Associate Professor of the Department of Finance, Money circulation and Loans

Candidate of economical sciences

Academic title - Associate Professor

Russia, Surgut city

E-mail: yatanya-87@yandex.ru

MODERNIZATION OF BANK LENDING PRODUCTS FOR INDIVIDUALS

The article deals with the approaches to the modernization of bank lending products for individuals: marketing, informational and mathematical methods are highlighted. The possible directions of optimization of bank lending products for individuals by the author includes improving the proposed product properties, product development with additional features, product development with the lowest price for the consumer. It is noted that there are three ways to optimize: involving third-party specialists, using our own staff and combining the above approaches. In addition, during the study of bank lending products modernization features in other commercial banks, the author defines the sequence and content of the stages of bank lending products modernization. The purpose of modernization is to reduce the costs of banking institutions and its credit risks.

Keywords: bank lending to individuals; bank lending products for individuals; new banking product; classification of new banking products; modernization of bank lending products; optimization of individual lending products; reengineering of bank lending to individuals.

Kudryavtsev Konstantin Alexandrovich,

Doctor of Economic Sciences,

Professor of the Department of Agroengineering and Production Technology,

Processing of Agricultural Products

Mari State University;

Professor of the Department of Finance, Economics and Organization of Production

Volga State University of Technology

Russia, Yoshkar-Ola

E-mail: kudryvtsev_konst@mail.ru

Chernyakevich Lidia Mikhailovna,

Doctor of Economic Sciences,

Professor of the Department of Finance, Economics and Organization of Production

Volga State University of Technology

Russia, Yoshkar-Ola

E-mail: ChernyakevichLM@volgatech.net

Shvetsov Andrey Vladimirovich,

Doctor of Economic Sciences,

Professor of the Department of Information Systems in Economics

Volga State University of Technology

Russia, Yoshkar-Ola

E-mail: ShvecovAV@volgatech.net

THE CONCEPT OF THE DEVELOPMENT OF FINANCIAL MARKETS UNDER THE CONDITIONS OF THE BUDGET AND TAX POLICY OF THE PRESENT

The article deals with the issues of the state of development of the Russian financial market, the priority of which is undoubtedly to ensure the well-being of the country's citizens. The study shows the main directions of the current fiscal policy, as well as the main directions for the development of the financial market until 2030, taking into account the priorities of the fiscal policy.

Key words: financial market, tax policy, budget policy, national goals, digital transformation.

Malakhov Ivan Olegovich,

Chief client manager

SME TF JSC SPP Bank.

Russia, Kazan

E-mail: i.malakhov95@mail.ru

FEATURES OF THE FUNCTIONING OF THE FINANCIAL MARKET UNDER MODERN CONDITIONS

The article deals with the functioning of the financial market in its classical forms. Based on the analysis of reports of the Bank of Russia, the issues of organizing the financial market under the influence of the development policy of credit institutions are formulated.

Key words: financial market, financial market participants, monetary policy, credit institutions.

Pinskaya Milyausha Rashitovna,

Doctor of Economic Sciences, Associate Professor,

Head of the Tax Policy Center

Research Financial Institute

Ministry of Finance of the Russian Federation.

Russia, Moscow

E-mail: mpinskaya@nifi.ru

Shatalov Sergey Dmitrievich,

Doctor of Economic Sciences, Associate Professor,

Chief Researcher at the Center for Tax Policy

Research Financial Institute

Ministry of Finance of the Russian Federation.

Russia, Moscow

E-mail: shatalovsd@nifi.ru

Ponomareva Karina Alexandrovna,

Doctor of Law, Associate Professor,

Leading Research Fellow, Center for Tax Policy

Research Financial Institute

Ministry of Finance of the Russian Federation.

Russia, Moscow

E-mail: kponomareva@nifi.ru

APPROACHES TO TAX INCENTIVES FOR THE DEVELOPMENT OF INNOVATIVE ACTIVITIES

The article shows global trends in tax incentives and summarizes approaches to assessing the effectiveness of investment-oriented tax incentives. It is noted that in the conditions of reforming the economy, the determining role in this process belongs to the state regulation of investment and innovation activities of companies. Based on the analysis of foreign practice of tax incentives for the development of international trade, attraction of capital and highly qualified specialists to the economy, current trends due to the digitalization of the economy are revealed. It is shown that the effective application of tax policy instruments is an important condition for successful international competition for attracting investment from transnational companies in the economy.

Key words: taxes, tax incentives, tax incentives, investments, innovations, digital economy.

Trifonov Ivan Vladimirovich,

Doctor of Technical Sciences,

Professor of the Department of Management and Innovation

Financial University under the Government of the Russian Federation

Russia, Moscow

E-mail: IVTrifonov@fa.ru

Khokhlov Ivan Sergeevich,

Student

Financial University under the Government of the Russian Federation.

Russia, Moscow

E-mail: vangog2012@inbox.ru

BUSINESS SPLITTING IN THE CONTEXT OF TAX COMPLIANCE IMPLEMENTATION IN THE RUSSIAN FEDERATION

Within the framework of this article, attention is drawn to how the problem of business fragmentation is considered in the context of tax compliance, namely, in the refraction of domestic tax legislation. The article draws attention to the essence of business fragmentation from an economic and legal point of view, the impact of this format of management reorganization on tax planning and the possibility of introducing tax compliance. It is concluded that in the current socio-economic situation, splitting a business is an unjustified action, since it does not allow adequate implementation of tax compliance as an element of reducing tax risks and tax optimization, which is a significantly more effective tool than splitting a business.

Key words: tax planning, tax compliance, business fragmentation, tax risks.

Flenova Elena Viktorovna,

Applicant of the Department of Accounting, Taxes and Economic Security

Volga State University of Technology

Russia, Yoshkar-Ola

E- mail: kbua@inbox.ru

CREDIT POLICY AS A FACTOR OF SUSTAINABLE DEVELOPMENT OF THE REGIONAL ECONOMY

The article deals with the issues of the credit policy implemented in the regions of Russia and its impact on the sustainable development of the economy. A brief review of the credit market in the regions of the Volga Federal District and the Republic of Tatarstan is given. Threats and factors of sustainable development of banking organizations in the region are determined. Measures of credit policy and directions for their implementation for sustainable development are highlighted.

Key words: monetary policy, banking organizations, sustainable development, threats, factors, sustainable development goals, credit policy measures.

Chernyakevich Lidia Mikhailovna,

Doctor of Economic Sciences,

Professor of the Department of Finance, Economics and Organization of Production

Volga State University of Technology

Russia, Yoshkar-Ola

E-mail: ChernyakevichLM@volgatech.net

Kozlova Elena Alekseevna,

Senior Lecturer

Department of Finance, Economics and Organization of Production

Volga State University of Technology

Russia, Yoshkar-Ola

E-mail: KozlovaEA@volgatech.net

FINANCIAL AND ECONOMIC INSTRUMENTS FOR STATE FOREST MANAGEMENT

The content of the state policy of the Russian Federation in the field of use, protection, protection and reproduction of forests is disclosed on the basis of the concept, principles, strategic and tactical objectives of forest management. A scheme is presented and an analysis of the main financial and economic instruments of state forest management is carried out.

Key words: national forest policy, forest ownership, budget, subventions, forest taxes, efficiency, investments.

Serebryakova Tatyana Yurievna,

Doctor of Economic Sciences,

Professor of the Department of Economics and Information Technologies

Cheboksary Cooperative Institute (branch)

Russian cooperative institute

Russia, Cheboksary

Е-mail: serebrtata@yandex.ru

Stukalova Galina Yurievna,

Applicant

Russian cooperative institute

Russia, Cheboksary

Е-mail: ovechkina_g@mail.ru

ORGANIZATIONAL ASPECTS OF THE SYSTEM OF CONTROL AND MANAGEMENT ANALYSIS OF A BUDGETARY INSTITUTION

In recent decades, there have been significant changes in the typology of budgetary organizations depending on their purpose, which resulted in the separation of autonomous and budgetary institutions into separate legal forms, which were given the right to conduct commercial activities in parallel with the implementation of state tasks financed in the form of subsidies from the budget. Such a statement of the question automatically requires the restructuring of the principles of management of such subjects, the creation of management models based on the functional purpose and control systems, including its tools - management analysis with regulated attributes: goals, methods, objects, information sources, communication links. The article is devoted to the study and definition of a system of control and management analysis aimed at assessing the effectiveness of the activities of budgetary institutions, which is information support for managing the activities of a budgetary institution.

Key words: control, economic analysis, managerial analysis, efficiency analysis, control system, budget institution.

Kurmanova Lilia Rashidovna,

Doctor of Economic Sciences,

Professor of the Department of Finance and Taxation

Institute of Economics, Finance and Business

Bashkir State University.

Russia, Ufa

Е-mail: kurmanova_ugaes@mail.ru

Kurmanova Diana Askhatovna,

Candidate of Economic Sciences, Associate Professor,

Deputy Dean for Practice and Employment

Institute of International Economic Relations.

Russia, Moscow

Е-mail: kdiana09@mail.ru

Khabibullin Rinat Galievich,

Candidate of Economic Sciences, Associate Professor

Department of Project Management and Business Administration

Institute of Economics, Finance and Business

Bashkir State University.

Russia, Ufa

Е-mail: rinigal@mail.ru

FINANCIAL SECURITY OF THE INDIVIDUAL IN THE CONDITIONS OF INSTABILITY OF THE WORLD ECONOMY

In the context of the deterioration of the macroeconomic situation and the strengthening of geopolitical risks, threats to the financial security of the individual are becoming more acute. Protection against them requires new approaches to assessing socio-economic security and taking new measures, which pushes for further research to determine criteria for assessing the level of socio-economic security of a person and the mechanism for monitoring it. Financial security and personal security represent the achievement of a certain level of human well-being, which gives him the opportunity for favorable individual development and is expressed in the sustainable well-being of a person who is able to realize his creative abilities. An analysis of the state of the modern economy shows that along with positive economic processes that contribute to improving well-being and socio-economic security, there are phenomena that act in the opposite way and destabilize a person's economic life. This study examines the dynamics of a number of indicators that characterize the degree of protection of the most important interests of society and the individual from various threats and reflect the quality of life of the population.

Keywords: personality, financial security, unemployment rate, real incomes, threats, population decline.

Skipin Dmitry Leonidovich,

Candidate of Economic Sciences, Associate Professor

Department of Economic Security, System Analysis and Control

Tyumen State University.

Russia, Tyumen

E-mail: d.l.skipin@utmn.ru

Shilova Lyubov Fyodorovna,

Doctor of Economic Sciences, Professor,

Associate Professor of the Department of Economic Security, System Analysis and Control

Tyumen State University.

Russia, Tyumen

E-mail: l.f.shilova@utmn.ru

Shargina Maria Vladimirovna,

Student

Tyumen State University.

Russia, Tyumen

E-mail: maria.shargina.99@mail.ru

Shargina Anastasia Vladimirovna,

Student

Tyumen State University.

Russia, Tyumen

E-mail: anastasia.shargina.99@mail.ru

ALGORITHM FOR WORKING WITH CONFIDENTIAL INFORMATION IN THE ORGANIZATION

One of the main elements of enterprise security is the protection of information that is of value to the organization. In the process of carrying out activities, the organization faces many problems related to the protection of trade secrets. During the study of this topic, the main subjects of threats were identified that can harm the company with their intentional or accidental actions. To protect information in large organizations, an algorithm of actions to protect confidential data has been drawn up. The main list of local acts necessary to build an effective system for protecting data from publicity has been determined. Based on the regulatory legal acts of the Russian Federation, a list of information constituting a trade secret and the conditions for liability for its disclosure have been compiled.

Key words: trade secret, information protection, confidential information, economic security, internal and external threats, information security, personal data.

Kushakov Mikhail Nikolaevich,

Minister of Education and Science

Donetsk People's Republic

DPR, Donetsk

E-mail: obrazovanie257@gmail.com

MODELING THE DEVELOPMENT STRATEGY OF MARKETING INNOVATIONS OF EDUCATIONAL SERVICES

The article gives an assessment of the functioning of the educational services market of the Donetsk People's Republic. Formed strategic priorities for building effective interaction between the labor market and the educational services market, which is formed as a result of using market and process approaches to the study of interaction, which allow you to determine the sequence of processes that ensure the implementation of the proposed processes and explain aspects of the interaction of markets, which ultimately aims to obtain a working power to compete. The author's development on interaction in the market of educational services based on the marketing of innovations at different levels of management is presented, which will make it possible to form a motivational system in order to model the strategy for the development of marketing of innovations in educational services.

Key words: modeling, development strategy, innovation marketing, educational services, meta-competences, professional competencies, labor market interaction, strategic priorities.

Ruiga Irina Rudolfovna,

Candidate of Economic Sciences, Associate Professor,

Head of the Department of Economic and Financial Security,

Siberian Federal University

Russia, Krasnoyarsk

E-mail: irina_rouiga@bk.ru

Rogozinskiy Evgeny Vladimirovich,

Candidate of Economic Sciences,

Associate Professor of the Department of Economic and Financial Security,

Siberian Federal University,

Russia, Krasnoyarsk

Director of the Technology Commercialization Center of NUST MISIS

Russia, Moscow

E-mail: rogozinskiy83@mail.ru

Ovchinnikova Iuliia Igorevna,

Student of the Institute of Fundamental Biology and Biotechnology,

Siberian Federal University

Russia, Krasnoyarsk

E-mail: july.l4o6@mail.ru

NETWORK AND CLUSTER INTERACTION MECHANISMS OF HIGHER EDUCATIONAL INSTITUTIONS AND BUSINESS STRUCTURES IN THE ASPECT OF THE IMPLEMENTATION OF REGIONAL INNOVATION POLICY

The article is devoted to the analysis of network and cluster interaction mechanisms of higher educational institutions and business structures representatives in foreign and domestic practice. The importance of involving universities in the processes of regional innovative development is revealed. The prospects and directions of network and cluster interaction developing mechanisms of higher educational institutions and business structures representatives in the Russian regions with the involvement of innovative infrastructure elements in accordance with the technology readiness levels and commercial readiness levels are determined. Within the study framework of the interaction processes between the scientific, educational and business space in the ideology of sustainable innovative development, the following is used: 1) a systematic approach in considering and systematizing possible forms of inter-firm cooperation, taking into account the use of technology readiness levels (TRL) and the level of market and commercialization readiness (CRL); 2) a synergetic approach in terms of networking between higher education institutions and corporate sector representatives; 3) the concept of "The knowledge triangle". As a result, taking into account the proposed methodological approaches, an organizational model for a cluster association formation are developed in the hierarchical system form that includes three levels: management level, implementation level, provision level.

Keywords: network and cluster interaction mechanisms; higher educational institutions; business structures; innovation infrastructure; Technology Readiness Level (TRL); Commercialization Readiness Level (CRL); technology transfer regional innovation policy; regional economy.